Oak or not oak? That is the question
Or maybe not anymore! Since I’m not a big fan of oaky wines, I think I’ll love wineries that will use the new OakScan™ created by Radoux Cooperage that “utilizes near infrared spectrometry (NIRS) to...
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A funny Monkey in Australia: new brand and Web 2.0
At the end of last year, I was contacted by Sid Patel, Marketing Director of The Friday Monkey wines from Australia. Since I didn’t know this brand, I was curious enough as to look for it on the web....
View ArticleWendy Narby: Bordeaux is very innovative
Wendy Narby is one of the best representatives of the links between Britain and Bordeaux. She moved to Bordeaux about 20 years ago and is now one of the best specialists of the Bordeaux wines, acting...
View ArticleUpdate on Cahors Malbec and Black Wine
In Wine Brands, I devoted a long section on the marketing strategy of the Cahors Vintners association and their black wine. Over a year has passed since this writing and it’s time to update the...
View ArticleThe end of the French drama
Is France a drama Queen? Certainly, if you consider what happened about this so called law on public health. Let’s see the milestones of the drama: two days before the law on public health was supposed...
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Innovative move in France: A wine bloggers tasting
The French blogging scene is a rather unknown phenomenon at the international level. That’s why I didn’t miss the opportunity to meet some French bloggers in Paris at the initiative of the store chain...
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The Palate Press – a new digital wine magazine
Go green! More and more print media are going digital to complement their paper edition but it is rare to see a 100% digital wine magazine. That’s why the recent launching of The Palate Press by David...
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Tasting Wines in “Tiny Bottles”
A few months ago, I wrote about the clever initiative of a Rhone Valley producer, Laurent Habrard, in Crozes-Hermitage, who created little bottles to send samples to his potential customers. The wines...
View ArticleA winery needs a web site!
But what web site, what for and what use? My last post on “Does a winery need a web site?” generated interesting and well thought out comments from wine educators, winery owners and other readers....
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Marketing or Not Marketing: Is it the Question?
I just finished reading The Wine Trials 2010 by Robin Goldstein and Alexis Herschkowitsch. I must confess I’m very perplexed by this book. The authors blame the “lifestyle marketing” for overpriced...
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